In business, the way people perceive you can make the difference between success and failure. As a leader you must take control of your image and your reputation, and aline them with your core value in order to achieve greater success. In this introduction into Personal Branding, you will get a thorough understanding of - what a personal brand is, - why you already have one - and what steps you have to take to get it under your control. You will discover the methodology for creating a truly memorable authentic personal brand. http://www.nadiakaplanskaya.com/