Breaking the cell: Using Google Apps Script and Sheets for social network data mining and analysis

by · Sep 13, 2014 · 2 571 views ·

There is growing interest in the use of data to provide actionable insight. This interest goes beyond the professional analysts and just as fields such as mathematics and astronomy have benefited from the enthusiastic amateur so does data science. Social networks are a rich playground of data and whilst many provide access to their data via APIs but access via this route can be daunting. You can of course turn to 'analytics as a service' sites which will take your credentials and provide you with some answers, but often this can be what they want to tell you and not what you want to hear. A solution is the spreadsheet. Spreadsheets provide an interface for data exploration for those with basic skills. With Google Sheets the opportunities increase exponentially, not just in terms of collaboration, but also with the power of Google Apps Script. Apps Script provides easy integration into other Google products and services, such as Google Analytics, as well as third party APIs like Twitter. In this presentation we show how Google Sheets can become a rich playground where data from different services can be collected and analysed.

Watch SlidesLive on mobile devices

© SlidesLive Inc.