Creative thinking tools in innovation and problem solving

by · Sep 13, 2014 · 2 845 views ·

Surprising as it may sound, the majority of the most creative solutions to problems, new products and services and marketing campaigns are based on some recurring creative thinking patterns. In this presentation, Yonathan reveals these creative thinking patterns and the creative thinking tools which you can use in order to think more creatively. These innovative thinking tools enable you to solve problems, break out from habitual thinking, overcome mental fixedness in daily work, and make better use of your thinking. The presentation is rich with case studies and examples of highly creative solutions to problems, innovative products and services and creativity in marketing. Mindscapes has a large experience working and training both clients and agencies. Mindscapes joint client and agency projects, has a proven record of improved cooperation and increasing the effectivity of their brand communication. Mindscapes is active in more than 20 markets worldwide (North and Latin America, Europe, Asia Pacific.). Among Mindscapes clients are: • Google Inc. USA, UK, Germany, Asia Pacific • Swedbank- Baltic Region • Eurobank -Central Europe • Air Bank- Czech Republic • Bank Hapoalim-Israel • Mondelez- France • Pepsico- Russian Federation • Paulig- Finland • Nestle- Europe • Vodafone, Czech Republic • T-Mobile- Bulgaria • Telenor- Serbia

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