Automotive UX design is one of the most complex design tasks of our age. Making use of embedded systems with limited performance in combination with highest technical, ergonomical and visual requirements, this was a world of its own for years. But a car is no longer seen and perceived a solitary object. It is part of a connected world - literally being ""mobile"". It becomes part of our daily digital experience and it makes use of well known technologies. Mobile phone integration, HTML5 based HMIs, Incar Apps and gamification are just a few buzzwords to desribe recent trends in automotive industry. Let's spend some minutes together to dive into this unique space of UX design and see, how the realms of automotive, mobile and web start to converge.