In large organisations product managers fulfil pivotal strategic roles, deciding which products and features to launch into the right market at the right time. In small and medium sized businesses, the role of the product manager is often not that well defined, or sometimes does not exist at all. User Experience professionals often seem to be a logical choice to fill that gap. But are they? In this session, Peter will talk about his experience of being an accidental product manager, the challenge of managing product vision, strategy and roadmap, what makes product management different from UX design, and how to succeed in your first months of having to fill this role.