With buyer sophistication growing daily, you constantly have to re-up your marketing game with increasingly smarter strategies and campaigns. Given limited resources, it’s challenging to find the time to pause long enough to consider your next move, let alone evaluate how your efforts are working. But assessments can be the starting point for establishing – and achieving – goals in the upcoming months and years. Done properly, periodic assessments enable you to attack upcoming initiatives with renewed vigor and make substantial progress. In this session you’ll learn about a framework for evaluating multiple aspects of your digital marketing program, and develop a firm action plan to evaluate its key elements including creative, database, automation, engagement and more.