As the drivers of products and experiences, we’re fortunate to work with a wealth of information. We rely on the wisdom of our personal and collective experiences, training, and education, and we employ tools to wrangle insights from big data. Yet there’s much strategy and direction to be gained by going beyond wisdom and data. In his talk, MailChimp’s Research Manager Gregg Bernstein will discuss the role of context in user and product research, share methods to think about and capture context, and explain how context allows us to make truly informed product decisions.