Animations are often viewed as a secondary or luxury step. This presentation will assert that it should not be so. While digital screens reduce our senses to sight and hearing, we can enhance the user experience through animation. There are ways of developing animations without the knowledge of motion design. You can create branding patterns for mobile and web with basic knowledge and tools. Good storytelling helps users understand what is happening at any given moment. We can apply this important skill when designing rich user experience and visual interactions. Discover ways of prototyping and animation methods which will effectively lead a user’s experience.