Michael King | Founder & Digital Marketing Consultant, iPullRank We all know that Organic Search is a big opportunity for qualified traffic, but how big? And once you’ve determined that, how do you create a compelling business case to get your boss or the C-Level to invest in SEO? And if you’re an SEO consultant having trouble getting your clients to implement your recommendations, what steps can you take? In this 30 minute session, technical marketer Mike King will walk you through: -The steps for blending the technical aspects of SEO with audience insights. -How to get your arms around understanding the organic search opportunity. -How to build compelling a business case and get buy-in for your SEO and Content Marketing effort