Dixon Jones | Marketing Director, Majestic Search technologies are changing the way they work and that will be affecting how many people see your brand and your website. Understanding what is changing may be fundamental to the future of many aspects of your online marketing, branding and development. This talk shows how search engines are now categorising web content and web entities and demonstrating strategies that you can employ to leverage these new approaches. In this talk, you will learn: -How Search Engines find needles in Haystacks. -Why grouping pages into topics reduces spam and speeds up searching. -How search engines are moving towards entities to understand complex brands and ideas. -Why you should leverage categorization to generate stronger brand associations.