A/B testing for online experiences has been around for over a decade, but in just the past few years conversion optimization (CRO) has become one of the leading ways top brands drive significant growth in revenue, customer engagement, and retention. What does it take to build a top-tier optimization program? Join this session and learn how to: -Create a data-driven testing culture — yes, even with design & branding folks. -Evaluate A/B testing & optimization technology. -Build a strong testing team that delivers results. -Start with personalization or push into advanced optimization. -Report up and across on the ROI of testing.