It’s clear that your digital marketing approach needs to be integrated and automated to provide real value. But how do you get there? Join us to discuss 5 critical strategic considerations based on results from an independent survey of 700 digital marketers. This session will help you devise a strategy that addresses omni-channel, integration, and customer optimization. Participants will receive the Digital Marketing Maturity Evaluation Guide to help anchor their strategy and implementation efforts. After this session you’ll be able to: Better understand why digital marketing maturity is so important Understand how the digital marketing maturity scale works Rank your organization’s digital marketing maturity vs. your competitors