This session will discuss how UX and SEO can work together to deliver aligned approaches that meet both conversion and SEO goals. Specifically, you’ll hear UX-SEO approaches to content strategy, information architecture, copywriting, mobile design, and landing page testing. This session is best suited for user experience and interaction designers, product managers, content strategists, and SEO professionals. Attendees will walk away with an understanding of common UX and SEO challenges, as well as the methodologies needed to successfully overcome these challenges and turn them into opportunities. After this session you’ll be able to: Make the case for SEO using research data Use UX qualitative data to inform SEO strategy Leverage SEO insights to shape your content strategy Apply SEO best practices to design and content Choose the right mobile alternative for you Design an approach to continually improve UX through testing