Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are faced with challenges in the digital age, marketers are faced with tremendous opportunities – opportunities to lead real, strategic change and further our capabilities & careers along the way. In this session, we’ll cover the 3 critical areas every marketer must think to take advantage of: The techniques every marketer should be bringing into their organization The skills marketers need to develop and hire The technologies that make transformation possible