The New Model for Aligning Business + Design

by · Jul 26, 2016 · 401 views ·

As User Experience Designers, it’s common to feel organizationally limited being able to influence and drive larger business strategy. Such thinking was (baselessly) left to “business” — aka product managers. But do these barriers have to exist? And what can UX professionals do to break down them down? As a User Experience Leader with Expedia, McLean Donelly has figured out a way to bring both worlds together, and in doing so, created a new model for product strategy and organizational alignment between business and design. In this session, attendees will gain actionable knowledge on: - Ux Accounting 101 (more fun than it sounds!) - The Ux Lab: Pitch & Close - Building Culture Warriors

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