Presentation: https://www.dropbox.com/s/cx3yqdcsvpy6qnl/5_Karjalainen.pptx?dl=0 In the era of Google, marketing your expertise with digital marketing tools is getting more and more important. Methods like blogging, SEM and email campaigns just to mention a few, all have their best practices and pitfalls to be avoided. To increase the value of your message to the masses you don’t have to become a marketing guru but this session might well start your journey in becoming one – at least in small scale. Katja is consultant at Sovelto and has been consulting SharePoint in big and small organizations since 2010.