You’ve all heard that AdWords is about the right ad at the right moment for the right person. If you’re a large business, this can quickly become very complicated if you do not have a large IT team. Come see how you can leverage AdWords scripts, the free & hosted programmatic AdWords tool, to optimize your account at scale. After this session you will be able to: Have a deeper understanding AdWords scripts and how people use them. Get started even with little javascript knowledge. Implement tips and tactics to become an automated optimization powerhouse.