“Thanks to the rise of mobile, people are now expecting, if not demanding, that communication be more immediate, expressive, and immersive. Facebook is at the forefront of mobile video, with 100 million hours of video watched on the platform each day. How can marketers adapt to this new environment and create experiences in a way that’s natural, relevant, and people-centric? In this session, Chris will share a unique view on how people’s behavior is changing to adapt to the mobile era and what brands should do to keep pace and understand the value of their mobile video efforts. After this session you’ll be able to: Better attune your marketing to shifting mobile behaviors Meet the evolving expectations of mobile consumer behavior Understand how to produce video/creative for mobile environments Measure the efficacy of your video in a mobile-centric world”