A/B testing is easy to do now with the great tools that various testing and targeting companies have created. Or is it? Learn how to avoid big mistakes in your A/B testing program, and pick up some tips and tricks on creating experiments that matter. After this session, attendees will be able to: Maximize the impact of your test and optimization campaigns Effectively plan and implement A/B testing based on business objectives Understand what’s on the horizon in testing, optimization, and personalization — and how that’ll impact your business