Each year, Google changes its search algorithm over 600 times. Each year, there are more updates than a year before. 2016 has already been a rollercoaster for marketers who are trying to keep up with Google… and we can expect much more yet to come. While many of these changes are minor, Google occasionally rolls out a major algorithmic update (such as the Hummingbird) that affects search results in significant ways. In this session, Matthew Capala will break down: How to stay in front of Google as it evolves at a light speed. Algorithm changes marketers should anticipate. Ways you can work with (not against!) the constantly evolving ways Google changes.