Looking for creative campaigns? Stuck in the same research rut? Want fresh keyword concepts? The data is out there, you just need to know where to look. Learn actionable strategies and tactics that will help you uncover untapped marketing potential and discover exciting new directions for your organic, paid and social initiatives. After this session you’ll be able to: Leverage online communities for research ideas Align with search intent of mobile users Tap into the growing number of voice-driven searches Research your own internal site search data Mine competitor data to identify new opportunities