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Normalizing Innovation: An Essential Component to Business Survival

by · Aug 24, 2016 · 744 views ·

Innovation is the action or process of change. It seems everyone aspires to be innovative. But let’s face it – humans don’t really like change. Innovation directors in large, traditional institutions are often looked at as cool, sexy but intrinsically unstable and just a tad dangerous. So, how do you go about “normalizing” innovation? How do you make something seen as threatening part of the everyday? In this interactive session, Rose Cameron, director of innovation at Penn State University, will outline a year of normalizing innovation. At the end of this session, you will be able to: Understand how to make the unsettling palatable to your organization Combine the soft skills of building trust and networking with the hard skills of engineering and learning science Use consumer insights and industry/product audits to demonstrate how innovation isn’t a “nice to have” but a “survival imperative”.

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