There is a content & media surplus in the market today and customers have an attention deficit. This is causing your customers to have tunnel vision and only pay attention to the content that is relevant to them at a very specific moment in time. And, because purchase behavior is dynamic and unpredictable, capturing customer interest is critical. At the end of this session, attendees will be able to: Craft a laser-focused content strategy based on audience intelligence, Leverage the same data to determine your paid media strategy, Reach customers with the right content, at the right time, in the right channel, with a story that is completely relatable, Integrate employee driven storytelling into the brand experience.