In today’s marketing landscape, the addition of humor can be the most important part of your content strategy. But before you start dropping one-liners into your copywriting, it’s important to take a step back and make sure you examine the type of humor for your audience, the amount of humor, and ensure you are speaking the same language as your user. Content creators don’t have to shy away from funny, and with the right road map, can navigate their way to amping up humor and increasing engagement. In this session, attendees will learn tips and tricks on how to start the process of adding humor to their content through real world examples and live session interactions. Attendees of this session will walk away with: A better understanding of how to effectively brainstorm for humor How to approach specifically targeted audiences appropriately Which humor tools are best for what type of content