Increasing pressure from the C-suite, the explosion of channels, and an endless barrage of new marketing technologies has left many marketers feeling like they need to completely revolutionize their marketing efforts or get left behind. But with barely enough time and resources to manage your current campaigns, how do you incorporate needed improvements, let alone implement new “revolutionary” tactics? In this presentation, we’ll show how you can evolve your digital marketing efforts to increase engagement, while taking advantage of new tactics and technologies at the right pace for your organization.