The sheer amount of issues impacting the SEO performance of websites is mind boggling, especially when you’re working on websites with a team of people from different companies. A lot of the issues go unnoticed for the team, but not for search engines and visitors. This has a direct impact on the bottom line. To make matters even worse: it could have been prevented. There is no need for so many things to go wrong when the right processes and tools are in place. During this talk Steven explains how YOU can make your SEO process run so much smoother, leading to an increased quality of service, a more efficient workflow and much happier clients.