Ever wish you could see inside your competitor’s SEO campaign? In this session Jason McGovern pulls back the curtain, showing the tools, tips, and tactics you can use to decode your competitors’ search strategy and use those insights to drive results. At the end of this session you’ll be able to: Identify and prioritize SEO opportunities using competitive insights Combine data visualization and competitive intelligence to get buy-in Aggregate and categorize link profile data to improve linking efficiency and productivity