Growth: the interdisciplinary product strategy to succeed in the new app economy. How does product and marketing come together to make mobile products market themselves? Philippe Chetrit, Head of Product and Growth at SocialRadar and CEO of Mobilest, a mobile product lab, will discuss the key principles of mobile growth. In this session, you will learn: growth’s order of operations customer acquisition’s neglected channels how to plug your leaky bucket how to build a growth driven organization