Every marketing campaign is faced with critical challenges. The speed and efficiency at which those challenges are solved determines the success of that campaign. Today’s marketer has access to more data than ever to better do her job, but data doesn’t necessarily mean answers. How we take data from different sources to create one cohesive view of our customer journey, marketing campaign performance, and return on marketing spend is easier said than done. In this session, we’ll talk about the evolution of marketing and what marketers should be looking at today in order to drive more impactful campaigns. After this session you will know: What makes an effective KPI What you should be measuring What process you should have in place to effectively use your data