Personalisation is all the rage in the world of content management, but it presents real challenges to both editors and developers. What's the best way to segment users? How to you capture content variations? And how do you test and optimise personalised content? In this bi-lingual, technical session, Theo and Kasper from GrowCreate will showcase 3 flavours of personalisation to suit any taste: easy-going vanilla-flavoured adaptive content; strawberry-fresh user segmentation with Pipeline CRM; and a rich, chocolatey recommendation engine with Azure Machine Learning.