It's human nature to follow the crowd, but in order to stand out, you sometimes need to stand-alone. Mike Kus believes that every client is unique, yet many websites are starting to look the same. In this fascinating talk, Mike will share the secrets of how to extract an organisation's identity, and use it as the inspiration for crafting truly distinctive web design. Mike is a UK based designer specialising in Web/Graphic Design, Branding, Illustration & Photography. He has a worldwide client roster and his work is regularly featured in design related publications. Mike is also a regular speaker at design/tech conferences.