Buyers don’t do business with companies they’ve never heard of. “Buzz” is the evolution of PR in the age of digital marketing. It amplifies. It works with timely precision to insert your brand into the right conversations. It changes narratives. It is a continuous and strategic act of positioning your brand as a trusted resource in your industry, of raising the profile of your executives to a position of authority, and of earning air cover to help your business grow. In this session, Katie Martell, “Director of Buzz” shares 30+ tried and proven tactics to creating awareness in a B2B world. At the end of this session you will be able to: - Create buzz with 30+ new actionable ideas - Get inspired by examples of real, buzz-worthy campaigns - Understand how to use the psychology of buzz