Description [From Alice in Wonderland, when Alice comes upon the Cheshire Cat.] “Cheshire Puss,” she began, “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where--” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Wise cat! That ‘purposeful’ thinking – the kind that Alice is missing – is critical when trying to grow revenue. Without direction – i.e. without “strategy” – when you implement marketing & sales tactics, you’re just “spinning your wheels!” You’ll be doing things, but the results will be minimal and you won’t make any real progress. In this fast-paced session, we’ll explore several different techniques for thinking strategically about how to grow your business and provide the necessary direction for marketing & sales success.