Tara Brannigan currently leads marketing for BOOK by Cadillac, a first-of-its-kind luxury vehicle subscription service. This innovative service is one of the ways Cadillac is reinventing its iconic status by adapting to changing customer behavior. With over fifteen years of experience across a variety of industries, she has developed brands and re-imagined products at Johnson & Johnson, American Express, and Linens ‘n Things. Tara has cultivated an expertise in identifying the wants and needs of customers and translating those into marketing strategy that drives innovation. She earned an MBA from the Wharton School and a BA from Barnard College. Based in New York, she resides in Brooklyn, and enjoys sailing in Long Island.