Nov 15, 2018
Whether you want someone to open your email, click on your ad, consume your content, or contact your company, the words you choose matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you phrase something determines how people respond to it — whether or not they read and act on it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that’ll make your content irresistible — and you an instant master of persuasion.
So here's the official word: MarketingProfs provides marketing know-how through its newsletters, templates, guides, courses, online seminars, conferences, and research (whew!). At least, that's our official description. Less formally, we are a community of over 600,000 very smart marketers.
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