Persona-Driven Marketing and the Power of Social Listening

May 15, 2019

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Don’t waste time, money, and energy on efforts that aren’t geared towards your target market. Harness the power of persona-driven marketing and social listening to ensure you have a core understanding of your customers’ pain points, needs, and so much more. Through this lightning talk, understand what a persona is and how to use social listening and other skills to determine the needs of your target market. Learn to streamline your marketing efforts with this information to ensure a cohesive marketing strategy that resonates with your customers.

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About LitheSpeed

LitheSpeed offers premium Agile and Lean software development training, coaching & consulting services. We blend Agile methods like Scrum and XP with Lean process expertise to speed value delivery and drive enterprise evolution. Our pragmatic approach lets us worry about the methods, while you concentrate on your business needs. Our consultants and trainers have had more than a decade of experience implementing Agile methods including Scrum and eXtreme Programming (XP) at companies ranging from Fortune 100 stalwarts to startups. Our trainers are recognized experts with real life experience gleaned from multiple engagements across various industries.

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