Today it’s easier than ever to reach a huge crowd of people with our product. We hear more and more about apps that reach a million downloads in just a few days! But what happens to all those users after a few months? In the age of free apps and “no-credit-card-needed” product trials it’s pretty easy to get people to give a new product a try, but how do we make those people stick around? This talk will focus on your new users’ experience, why it’s so crucial for the growth of your business and practical tools that will help you design it to bring much more of your new users to experience value from your product and become your loyal customers.