The love and hate of brand and design

Sep 20, 2019



The worlds of Branding and Product Design often clash. A strong desire to stand out and differentiate vs. the need for user interface consistency and familiarity. One could argue this standardisation (design systems!) and constant optimisation could lead to uninspired and undifferentiated templated user experiences. How can we then launch new products that will succeed in crowded markets? This is where the two worlds need to come together to draw on their commonalities - a customer-centric approach to uncovering new insights, and the creation of new and compelling product propositions. Christian and Jan will unpack how the two disciplines should use their respective methods to deliver joined-up customer experiences that perform.



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