How AI is changing advertising in China

21. září 2019

Řečníci

O prezentaci

Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive ecommerce market. China-based startups use AI to analyze, categorize, and rank influencers, creating an open, blockchain-based, micropayments marketplace that can include everyone on social media. China’s white hot AI advertising applications can serve as roadmaps and spark ideas in other industries.

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O organizátorovi (WebExpo)

WebExpo is the largest conference in Central Europe for anyone whose business relates to the internet and who’d want to keep up-to-date.

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