Compelling UX is achieved by understanding the audience. With 99designs by Vista being a global design platform, the internal design team not only thinks about how to design for a two-sided marketplace but also how to create a great experience regardless of where someone is located in the world, considering the language people speak, the currency they transact in, and so on. Megan will touch on some of the considerations that her team takes into account when conducting UX Research, and how they ensure they’re not just speaking with users that speak English as their first language.