Do you struggle to prioritise which components should be included in your company's design system? Do you want to track adoption or measure satisfaction with your evolving design system? This talk will give practical tips and inspiration on how to run continuous research when building a design system, track component adoption and design-related technical debt, and share useful ways for gathering user feedback. You can look forward to real-life examples from design systems work at Productboard and Kiwi.com, complemented with some interesting examples from the worldwide community.