Arnie Kuenn is the CEO of Vertical Measures. Arnie is a frequent speaker and author of the award winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). In 2014, he was voted the Interactive Person of the Year at the AZIMA TIM Awards.