Bernd Schmitt

Bernd SCHMITT, Ph.D., is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. He has authored or co-authored eight books which have been translated into more than 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), and Happy Customers Everywhere (2012).