Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. Bonin is seen as one of the top mobile marketers in the world. Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with various businesses and startups. Bough was also responsible for spearheading some of the industry’s largest global marketing campaigns across all-media. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo.