David Lewis is the President of David Lewis & Associates (DLA), which is located in Melbourne, Florida. Since 1986 David has been training Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of Inspirational Selling”. His unique ideas have helped thousands of dealerships nationwide achieve their sales and management goals. In 2007 David shared his ideas in a book titled, “The Secrets of Inspirational Selling”, which gained immediate popularity. His other books are, “The LEADERSHIP FACTOR”, which is a management guide for Dealers, GM’s, Sales Managers and anyone who supervises a staff in the dealership on how to become an effective Leader, Coach and Motivator and, "Understanding Your Customer" a book that shares the Customers view of our industry and sales process. David started his career in 1979 selling cars for a local Chevrolet Dealership in Lawrence, MA. As an F&I Trainer in the 80’s he created the initial concept for presenting F&I products, which developed into what is now known as Menu Selling. In the late 90’s he developed the Auto Systems suite of software, which includes modules for CRM, Desking, F&I and Secondary Finance. Over the last 10 years he has focused on providing Dealerships with sales and management training based on his Inspirational Selling concept.