Jim White

Jim White, a founding partner of RealityCheck Consulting Network and RealityCheck Technology, is a marketing research consultant with 20 years experience in consumer insights, marketing and brand strategy. He is a pioneer and expert in online qualitative research and analysis, having been instrumental in the design and development of online research platforms and analytical approaches for RealityCheck. Jim started his professional career as a newspaper reporter and, in many ways, still approaches research like a journalist. He believes that good research, like good reporting, is about finding “the lead” – that single-most important insight – and conveying it in a simple yet compelling narrative.