Kirsten Zapiec

Kirsten is a co-founder and Maven at bbb Mavens a modern-day Market Research Consultancy that leverages cutting edge technologies to uncover the insight a brand needs to develop deep, emotional connections with consumers in today’s frenetic marketing environment. As digital technology turned the Marketing world upside down, Kirsten became a pioneer; leading the innovation of new and cutting edge research techniques that produced insights relevant to the current marketing environment. Currently, Kirsten is working with Decooda to explore unstructured data sources to uncover the emotional connections consumers have with brands and most importantly why.