CoFounder & CEO, gShift| She is passionate about the digital space, and obsessed with bringing automation and innovation to the marketing tactics of SEO, Social Media and Content Marketing. A proven entrepreneur, gShift is Krista’s third digital marketing company and likely not her last. Krista leads the strategic direction and vision of gShift, writes and speaks about the changing landscape of owned and earned media and thinks about the innovation marketers still require in their toolbox to prove ROI of SEO and Content Marketing. She is driven to close the gap. While not driving gShift, Krista volunteers her time on the Board of Directors of SEMPO. She has been recognized by numerous organizations for her leadership and business success including being awarded Barrie’s Business Woman of the Year, named by the BDC as one of Canada’s Top Ten Young Entrepreneurs and honoured by Nipissing University as Alumni of the Year. Krista holds degrees in Economics, Business Administration and Applied Information Technology.