Lee Carson

Lee manages a global-distributed team that focus on maximizing return on investment through data-driven approaches to digital product development and optimization. His team uses A/B testing and personalization combined with a lean and agile approach to continually grow Marriott's $17 billion digital channels. He has spent over 15 years in digital, starting his career as a designer before moving onto engineering, analytics and marketing. Lee previously worked at Black & Decker and several agencies around Baltimore-Washington before joining Marriott in 2010. He's received degrees from Virginia Tech and Johns Hopkins University.