Michel Tuan Pham is Kravis Professor of Business at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He is the Faculty Co-Director of the Brand Leadership Program for Executives and incoming Research Director of the Center for Global Brand Leadership. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at major international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the Institut d’Administration des Entreprises (IAE) of the University of Paris I – Sorbonne, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and Singapore Management University.